Insider’s Look at the Instant Credibility System for How to Write a Book: How Can You Quickly & Easily Write a Book that Brings in Clients?

Ron Davies and I were talking at a live event recently. He told me that he had looked at someone’s authoring program but did not enroll.

“What stopped you signing up for the program?” I asked.

“I even talked to the guy for about a half hour, and he could never tell me what exactly was in his system.”

In an age of total transparency, you can’t be afraid to lay out your system. “Would you like me to share exactly and specifically what the Instant Credibility system involves?”

“Sure. Let’s set up a time.”

“Have you got 2 minutes right now?”

A beat. “Sure.”

“Then I have enough time to lay out the whole system. After that, you tell me if it makes sense to you. Is that all right with you?”

He agreed. I didn’t have a stopwatch, but I know the explanation took less than 90 seconds. Once I laid it out, I asked him, “Does that make sense to you?”

“Absolutely. And I see how it will build my business.”

“And does it sound like something you can do since you have the roadmap?” He agreed, and I told him how to get started.

And I’m about to share the whole Instant Credibility system with you now. Are you ready?

Here is the system – step by step – for how to write a book – quickly & easily – that explodes your business.

I said it to Ron Davies like this: First, you figure out how the book fits into your overall business. Then you decide what problem you’re solving with the book. Get to know your ideal customer so you can talk directly to that one person., Next, decide what action you want your reader to take at the end. Then, write the book.

Let me give you a little more detail.

Step 1 – Create Your Profit Funnel: First, begin with the end in mind. You want to know what your profit funnel will be. If you plan to offer seminars, coaching, classes, a workbook – plan all of it out. You can use a free program called DIA to put everything that will earn you money and all the steps it takes to make it happen on paper. Well, on screen.

This is the vision for your business. Know where you are leading people but don’t create everything without feedback. The best way to get started is to figure out what problem your ideal customer has and write your book to solve that problem. Which leads you neatly into step 2.

Step 2 – Know What Problem You Are Solving with Your Book:  You’ve started with the end in mind for your business. Now you do the same thing for your book. Over 1.2 million books come out every year. Since you want your book to grow your business and your credibility, you need to solve a problem. People won’t buy your book “just because” unless you’re someone like Oprah or Donald Trump.

Think of it this way. What are you sharing that is so delicious and tantalizing that people will open their wallets to you and give you wallet share?

Yes – your book is a credibility and lead generation tool, and it has an important job, both for the reader and for YOU.

Reader’s perspective: Simply by purchasing your book, a reader will feel that she already has the solution. By the time your reader has completed even the first couple of chapters of your book, she should already have the feeling that you are a friend who is chatting with her over a coffee and helping her solve that problem. The way you set things up in both the previous and next step helps you accomplish this task.

Your perspective: The book needs to show the reader that you are the natural expert on this issue, that you are truly solving her problem, and yet she will solve her problem so much better by working with you instead of doing so alone.

Hint: Once you know what problem your book is solving, write out the steps to the solution. You will discover why in Step 5.

You want to write a book in such a way that people are drawn into doing business with you. Step 3 helps you accomplish both goals.

Step 3 – Know Your Ideal Customer: Next, get to know your ideal reader/customer as if you are creating a character in a novel. What does your ideal customer read? Watch? Fear? Hope? Where does she live? What makes her tick? What makes him sweat? Once you know your ideal customer well, you can write to her/him.

You may be saying, as my client Jacek recently did, “Lots of types of people will read my book.” Of course they will. Not everyone will be, say, a Caucasian 42–year-old male making $47,000 as a retail manager in a town of 125,000 people. However, when you know exactly to whom you are writing, you will find it so much easier to serve each reader well.

Yes, you are creating a customer profile. It is done all the time. Magazines, for example, all have a profile of their typical reader that includes race, income, education, reading habits and buying habits. You want to get a clear vision of your reader and even cut out a magazine ad or picture of someone who looks the part.

Step 4 – Create the “after”: Before you start writing, know what comes next. Remember, your job is to lead the reader by the hand from the pages of your book to the next step. This may be a consultation, a coaching program, or a self-paced study program, just to give you some examples.

The end of your book should not be a conclusion, but rather, an opening of a relationship. Ken McArthur offers various levels of coaching around his Impact system. He created the profit funnel so that he knew where he was leading people before he wrote the book Impact. No, everything was not in place, but he knew what would be there. He set one next step into place before publication so that the reader had somewhere to go after reading his bestselling book. You can do the same.

Step 5 – Grow Your Following: If you think you can write your book in a secret garret and come out with a jewel that shines so brightly that you become a household name – forget it.

Don’t be one of those authors who writes a book and then says, “now how do I get publicity?” You need to start growing your following before you start writing AND while you are writing. People are going to Google your name and your book, so be sure they have something to look at. My name has about 507,000 listings in Google. (Wow – I had no idea so many listings pointed to me!) I’ve been “around” online for about 3 years.

You grow your reputation both online and offline. Online you grow a reputation when you blog, write articles, find promotional partners, and participate in social networks like Twitter. Offline, you grow your reputation when you speak to groups, send mailings, and go to conferences.

Step 6 – Write the Book: Since you know your profit funnel, problem, steps and to the solution AND you are growing a reputation, the book practically writes itself. Each step from problem to solution is a chapter! So you have the outline before you begin. Anytime you find yourself with 10 minutes to spare, you can write a sizeable chunk of your book. How? You know the material. You know the steps. Writing the book, then, is simple!

Each chapter should direct the reader to get something free from you that you put behind an “opt-in page” where she gives her name and email in exchange for something she wants. Bestselling author Ken McArthur has over 100 hours of audio related to his book Impact. To get them, you have to give your contact information, and you’re glad to do it when you see all the terrific gifts you will receive when you do. .

Resource:

On this blog, you will be reading about several case studies – people who are using my system to write their book: Frank Liz, Legendary Consultant David Preston, Ron Davies, and others.

Instant Credibility teaches you a simple system for how to write a book that explodes your business. The system is simple, and I walk you through the whole process step by step. The Action Guide includes worksheets and questions to make it even easier to write your best credibility tool. And I’ve made it affordable.

Ronda Del Boccio is a transformational speaker, mentor and author known globally as The Story Lady because she teaches authors, entrepreneurs and business owners to easily connect with your ideal customers and contacts through the power of your story.

She is the author of numerous stories, poems, and articles, as well as her books I’ll Push You Steer, and other upcoming books.

Discover how to explode profits, prospects and prime media opoprtuntiies with her latest book is the Instant Credibility system, which teaches any business owner, entrepreneur, coach, speaker or writer to craft a lead-generating book that grows your business.

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